And TPL's Siff adds that the costs of boring water and sewer pipes through the hills south and west of the city would cost "multiples of $65 million," compared to the relatively cheap addition of customers in the north. "It's only smart business to provide incentives for customers to buy a product you want to sell, versus a product that's going to cost you money to sell," says Siff. And he's far from alone in that view.I think that'll give us a lot more confidence."Following a Week 1 win at Pittsburgh, the Titans were on the road last week for the second straight game, falling to the Houston Texans, 3024, in a dramatic, backandforth overtime affair.The Texans knotted the score late in the fourth quarter on a oneyard rushing touchdown and subsequent twopoint conversion by Arian Foster. Then, on the first possession of overtime, Matt Schaub completed a 3yard touchdown pass to rookie wide receiver DeAndre Hopkins to seal the Titans' fate.Tennessee quarterback