Brand reputation or 'goodwill' is arguably the most valuable asset a company has over the long term. Jack Welch talked about 'walking the talk' but the concept goes back to the very dawn of democracy and the concept of an empowered populace. Socrates said that "the way to gain a good reputation is to endeavor to be what you desire to appear." It is important to note that he acknowledges that people attribute values based on acting in accordance with aspirations.All those things are significant."Defensively, New Orleans couldn't ask for much more. The Saints allowed a singleseason record 7,042 yards a year ago. This season under new coordinator Rob Ryan, New Orleans has allowed four TDs in the first three games.

I'm just referring to the current uniforms because I only started following the NFL in 2003 so I don't really have much to say about the older ones (apart from that from what I've seen I don't like many of them call me a tasteless youth then, I don't