While firsttime advertisers accounted for nearly a third of all Super Bowl ads last year, networks and the NFL are still pretty particular about who gets airtime during the biggest televised event of the year. There are plenty of rookies this year, but Soda Stream International, Paramount Farms pistachios, Mondelez's (MDLZ) Oreo Cookies and Gildan Activewear (GIL) are all fairly safe bets for the NFL, its existing sponsor base and network executives looking to keep things family friendly. Viewers or more than half the country throughout the broadcast.And that was a big play. But that is why we get paid. We get paid to make those calls.

The reason the 40 yard dash started being recorded was to see how fast a player could cover the average distance of a punt. So in all truth. This "important" test was to see if a player would be a good punt gunner.Marshall Faulk has three straight 100yard rushing games for the first time in his career. He's also four catches away