Factory Coach Outlet (FORTUNE Magazine) In hot pursuit of the ''elusive S word,'' as merchandise group chief Michael Bozic calls synergy, Sears spent $812 million three decades ago to acquire the Dean Witter Reynolds brokerage and Coldwell Banker properties.The retailer hoped to turn into a financial services superpower, with Sears customers buying their properties from Coldwell Banker, their homeowner's insurance through Sears' Allstate subsidiary, along with their furniture in a Sears store.
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