I think from a TV show perspective, having the ability to watch shows (one after the other) is an exceptional platform capability. This is far superior than watching regular TV and much better than having to record shows/programs/events, etc. Any platform that provides content that consumers want is far more superior than a platform that requires consumers to program/create a process for their preferences.Battlefield 3 is one of the year's most anticipated games, having won over 50 illustrious awards at all of the gaming industry's major tradeshows. The game recently earned the coveted "Future Game Award" at the Tokyo Game Show, a prize that follows the honor of "Game of the Show" at GamesCom and "Action Game of the Show" at E3. Praised by critics for advancing the state of the art in gaming, Battlefield 3 is the only shooter that can deliver the physicality and emotion of being on the battlefield.

Kirsch has a track record for pushing the env